The Story Behind LABB Salon

Hi, we’re Sophie and Jasmine Collins, the sisters behind Labb Salon. This isn’t just our business—it’s our story, our journey, and a huge part of who we are.
We grew up surrounded by entrepreneurship. Our dad was our hero, and he instilled in us a belief that we could achieve anything we set our minds to. But when he passed away while we were still in high school, our world was turned upside down. It was an incredibly challenging time, and we found ourselves seeking comfort in the one thing that had always made us feel better—self-care.
Beauty treatments became more than just a routine for us. They were moments of peace, a way to feel like ourselves again, and a way to stay connected as sisters. It wasn’t just about looking good; it was about feeling strong when everything else felt uncertain.

Even though we explored other industries, deep down, we knew where our hearts were—we were meant to work for ourselves. We balanced each other out perfectly, and our close-knit family values drove us to create something we could be proud of—something that reflected our hard work and could provide for our loved ones, especially our mum. We wanted to build a business that offered honest and consistent service, a place where our clients could feel truly cared for.
But starting a business wasn’t easy. We were just two young women with a dream, no business experience, and very little money. We’ve learned the hard way what it takes to run a successful business. We’ve made our fair share of mistakes—some of them were costly, and others were heartbreaking. We’ve been scammed, let down by people we trusted, and even forced to leave our shop with just 30 days’ notice. But we kept going because giving up was never an option for us.

Through it all, we’ve learned to be resilient. We’ve learned to trust ourselves, to lean on each other, and to keep pushing forward even when things get tough. And now, eight years later, Labb Salon is thriving. We’ve reached milestones we once only dreamed about—buying our own commercial space, launching a luxury product line, and creating a beautiful new salon that we’re so proud of. We’ve even been recognised for our work, becoming seven-time finalists in the Lash Awards.
Balancing motherhood with running a business has been one of our biggest challenges, but it’s also one of the most rewarding. Jasmine has two young children, and we’ve made it a priority to ensure that our business allows us the flexibility to care for our families while continuing to grow Labb Salon.
We wanted to share our story with you because it’s a big part of who we are and why we do what we do. Labb Salon is more than just a business to us—it reflects our journey, resilience, and commitment to creating something special. Our dream is to continue expanding, providing quality services, and supporting our incredible team. We want Labb Salon to be a place where our clients not only look their best but feel their best, too.
We’re incredibly grateful for everyone who has been a part of our journey so far. Thank you for supporting us, and we can’t wait to see what the future holds.
With love,
Sophie and Jasmine xx